Mindful Consulting
Participate in my Masters Study: measuring purpose implementation.
The Master of Change and Organisational Resilience at AcademyEX explores transformative projects within organisations. I am pursuing this Masters currently, with my research focus being developing a framework that measures purpose implementation, with a view to create a tool that facilitates long term transformation and business success.
I am currently seeking companies to participate in my study.
Why your company's reason for being matters
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More success: There is a multitude of evidence that a company with a clear reason for being that is driven through all aspects of the organisation, regardless whether a competence, culture or cause, tends to be more successful across multiple indicators.
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Increased Resilience: Studies show that companies with a well-established and effectively operationalised purpose stand the test of time, even in challenging economic conditions.
Stakeholder Value: Companies are under pressure today to prioritise value for all stakeholders, beyond just financial profits.
Consumer Trust: The Edelman Trust Barometer shows consumer trust in companies is higher now than in governments, media and charities. The opportunity for business to be a force for positive change is now.
Why participate?
Minimal Time Commitment: Involvement is designed to be flexible and minimally disruptive, requiring only a few hours spread over several months for meetings and data sharing.
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Unlock Competitive Advantage: Gain actionable insights into aligning purpose with operations, providing both short-term wins and long-term impact.
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​No Cost Involvement: Participation is free, with all research costs covered.
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​Increase Organisational Resilience: A strong purpose delivers resilience across all stakeholders in a firm. The value of organisational resilience in the current economic climate has never been more relevant.
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Strategy Consulting: Purpose score process includes identification of areas to improve purpose implementation.
The process and more information
Participation involves appointing one person: CEO, COO, lead marketer or head of people, to provide information such as annual report, staff engagement survey, internal communications and recent customer research.
A minimal number of short interviews with key stakeholders such as a board member would also be required.
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Key dates:
Research will be completed by March 2025, with scores and recommendations May/July 2025.
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Contact Carren using the info or button below to get a formal proposal.
Interested but no time?
Complete this 5 minute assessment tool to get an instant purpose score.
All completely confidential and anonymous if you wish.
Plus, enter your email address to get a free analysis and tips to improve your purpose implementation.
Research Objective
1 Establish a purpose framework
Research and aggregate indicators to measure purpose implementation within organisations.
2 Test the framework
Apply the framework to a sample of companies.
3 Identify a purpose score for each participant to validate the framework and approach
Quantify purpose implementation for each participating company.
