
Mindful Consulting
Participate in my Masters Study: measuring purpose implementation.
The Master of Change and Organisational Resilience at AcademyEX explores transformative projects within organisations. I am pursuing this Masters currently, with my research focus being developing a framework that measures purpose implementation, with a view to create a tool that facilitates long term transformation and business success.
I am currently seeking companies to participate in my study.
Why your company's reason for being matters
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More success: There is a multitude of evidence that a company with a clear reason for being that is driven through all aspects of the organisation, regardless whether a competence, culture or cause, tends to be more successful across multiple indicators.
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Increased Resilience: Studies show that companies with a well-established and effectively operationalised purpose stand the test of time, even in challenging economic conditions.
Stakeholder Value: Companies are under pressure today to prioritise value for all stakeholders, beyond just financial profits.
Consumer Trust: The Edelman Trust Barometer shows consumer trust in companies is higher now than in governments, media and charities. The opportunity for business to be a force for positive change is now.


Why participate?
Minimal Time Commitment: Involvement is designed to be flexible and minimally disruptive, requiring only a few hours spread over several months for meetings and data sharing.
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Unlock Competitive Advantage: Gain actionable insights into aligning purpose with operations, providing both short-term wins and long-term impact.
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​No Cost Involvement: Participation is free, with all research costs covered.
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​Increase Organisational Resilience: A strong purpose delivers resilience across all stakeholders in a firm. The value of organisational resilience in the current economic climate has never been more relevant.
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Strategy Consulting: Purpose score process includes identification of areas to improve purpose implementation.
The process and more information
Participation involves appointing one person: CEO, COO, lead marketer or head of people, to provide information such as annual report, staff engagement survey, internal communications and recent customer research.
A minimal number of short interviews with key stakeholders such as a board member would also be required.
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Key dates:
Research will be completed by March 2025, with scores and recommendations May/July 2025.
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Contact Carren using the info or button below to get a formal proposal.
Interested but no time?
Complete this 5 minute assessment tool to get an instant purpose score. Simply click the button aligned with the staff numbers at your organisation.
All completely confidential and anonymous if you wish.
Plus, enter your email address to get a free analysis and tips to improve your purpose implementation.
Research Objective
1 Establish a purpose framework
Research and aggregate indicators to measure purpose implementation within organisations.
2 Test the framework
Apply the framework to a sample of companies.
3 Identify a purpose score for each participant to validate the framework and approach
Quantify purpose implementation for each participating company.
