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Mindful Consulting
What is Purpose Strategy?
Purpose isn't just feel-good branding. It’s a strategic anchor. When done well, it guides decisions, strengthens teams, and aligns customers, staff, and communities. And it supports greater business resilience and success.
This page helps you reflect, explore, and take the first step.
The big barriers to effective purpose implementation.
Short-term thinking
Quarterly goals often crowd out long-term vision.
Disconnected purpose
Many companies have purpose statements—but not purpose behaviours.
Leadership gaps
Without leadership buy-in, purpose stays stuck in comms decks.
What isn’t measured can’t be improved - or defended when things get tough.
Lack of measurement
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