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How Purpose-Aligned Is Your Business?

No scores. No pressure. Just 5 quick reflections to spark clarity.

Our purpose actively shapes decision-making at all levels.
Staff understand and connect with our purpose - not just leaders.
We act with integrity across our operations and supply chain.
We measure the difference we make - beyond financials.
Our purpose feels grounded, not just aspirational.

Your reflection result: what your responses might be telling you.

Mostly Agree? You’re on the path. Purpose is showing up across your business. There may still be deeper layers to explore, but you’re building strong foundations.

Mostly Neutral? You’re in the awareness zone. Purpose is present, but may not be fully embedded. There’s likely untapped potential to drive alignment, engagement, and long-term success.

Mostly Disagree? This is your wake-up call. Purpose might be more aspiration than action right now. That’s ok—it’s the perfect time to explore what authentic implementation could look like.


Want to take it further?

  • You can explore your results and take a deeper assessment with my free Purpose Advisor GPT.                                                                    (Requires an OpenAI Plus or Pro account)

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  • Reach out to find out more about the full purpose implementation process - email below.

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  • Or simply let your reflections simmer and see what emerges.

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